The hospitality mystery shopping experts.

Empowering memorable guest experiences with our modern approach to mystery shopping.

What we do

We’re passionate about two things: mystery shopping and the hospitality industry.
So much so, that we choose to work exclusively within this space.

We help our clients to:

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    Proactively measure their guest experience

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    Analyze key performance trends and themes

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    Recommend targeted actions to continuously improve



Everything we do is tailored and curated in-house with quality being our number one priority.

Shopping Assessment
Mystery Shopping Assessments 01

We help you to measure your guest experience in a proactive manner using mystery assessors.

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Consultation
Consultancy 02

We offer our expertise and support to help you execute required guest-focused projects as and when needed.

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Guest Experience
Guest Experience Training 03

We help to upskill your team through our bespoke training programs aimed at elevating the guest experience.

Learn more

You’re in good company

We’re proud to be working with an ever-growing, diverse range of clients in the hospitality industry, some of which are mentioned below:

The results

We are action-orientated and help our clients to see tangible results. By taking a proactive approach to measuring and enhancing your guest experience, you will be able to achieve:

Increase in positive word of mouth + social reviews
Increase in guest retention rate
Increase in average spend
Decrease in complaints + compensation
Background
Why we’re different

At Magnify, we don’t believe in being a jack of all trades. We have created a very specific niche in which we operate that allows us to use our area of expertise and passion to drive tangible results for our clients.

We thrive on being a young, dynamic team who put quality above everything else.

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    We are the hospitality experts

    We work exclusively within the hospitality industry and pride ourselves on having experienced hoteliers, culinary and restaurant professionals in our Assessor Community, as well as everyday people who are avid foodies and travelers.

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    We developed our own software

    We chose to develop our very own mystery shopping portal that allows us to be in full control and have a tailored, unique and quality-focused product that is unmatched in the market.

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    We invest in our Assessors

    Not only do we have a diverse range of demographics, we also have the highest quality Mystery Assessors as we invest both time and money into our community through fair compensation, training and engagement through various internal initiatives.

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    We are results-focused

    Our reports are fully customizable and the most detailed and comprehensive that you will find in the market. We also include performance dashboards and quarterly performance discussions in our programs to help our clients know exactly where to focus to drive improvement.

Chanel
Hi, I’m Chanel
Managing Director & Founder

I am a passionate hospitality professional who specializes in quality, training and guest experience. Having worked for brands such as Jumeirah Hotels & Resorts and Majid Al Futtaim, I believe that the key to success is a guest-centric approach that flows into all areas of your business.

I launched Magnify to help hospitality businesses to be proactive in creating consistently superior experiences for their guests and thrive in a market with increasing competition. Since our launch in 2019, we've been on a mission to build our reputation as the highest-quality hospitality-focused mystery shopping company in the region.

“Consistency is key, you have to get it right every single time. This creates value, which creates trust, which creates loyalty.”
Let’s get in touch!

We’d love to explore how we may be able to support you with your guest experience, so please reach out and someone from our team will be in touch shortly.

Marker

Dubai, United Arab Emirates