Technology built for better mystery shopping.

Purpose-built mystery shopping software and infrastructure, designed by hospitality experts for boutique mystery shopping agencies.

Magnify is the technology behind smarter, more efficient and insight-driven mystery shopping operations.

Built from experience. Powered by technology. Designed to scale.

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From mystery shopping company to mystery shopping technology.

Magnify was founded in Dubai in 2019 with one goal: to raise the standard of mystery shopping within hospitality.

After seven years of operating mystery shopping programs across the UAE, we’ve evolved.

Today, Magnify is a software and intellectual property company, providing the technology, systems and operational infrastructure that power modern mystery shopping businesses.

We’ve taken everything we learned from operating in the real world and built it into the ecosystem.

We didn’t build software for mystery shopping.
We built software from mystery shopping.

More than software.

Magnify combines proprietary technology with years of operational know-how to create an integrated mystery shopping ecosystem.

The Magnify ecosystem includes:

Proprietary mystery shopping software
Interfaces for admins, clients and mystery shoppers – fully customizable to suit your brand.
Quality-first mystery shopper recruitment & training methodology
End-to-end SOP library
Industry standards & reporting methodologies
Operational methodologies & workflows
Training resources & infrastructure

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Why Magnify

Magnify is not generic software adapted to mystery shopping. Every part of the ecosystem exists because an operating mystery shopping business needed it.

Purpose-built

Created specifically for hospitality mystery shopping run by boutique agencies.

Proven

Developed and refined through years of real-world mystery shopping operations.

End-to-end

Supporting the complete journey from program setup and freelancer management to reporting and insights.

Scalable

Designed to support multiple clients, locations, markets and programs.

Human + technology

Automation where it creates efficiency. Human intelligence where it matters.

Protected IP

Built on proprietary technology and intellectual property developed by Magnify.

Looking for mystery shopping services?

Magnify provides the technology and infrastructure, and our operating partners bring it to life.

We work with aligned mystery shopping businesses that use the Magnify ecosystem to deliver high-quality mystery shopping programs within their markets.

SURV is Magnify’s operating partner across the UAE and Africa, delivering hospitality-focused mystery shopping and guest experience services powered by Magnify’s technology and infrastructure.

With a shared commitment to quality, service standards and meaningful customer experience insights, SURV combines local operational delivery with the established Magnify ecosystem. SURV currently offers mystery shopping and guest experience services across Africa and the UAE, alongside consultancy, training and hospitality staffing solutions.

Visit SURV

Technology · Infrastructure · Methodology

Powering better mystery shopping.

Built from years of experience and designed for boutique mystery shopping agencies.

Interested in the Magnify ecosystem?

Let’s get in touch!

Whether you run a mystery shopping agency and want to explore the Magnify ecosystem, or you’re looking for mystery shopping services in your market, reach out and someone from our team will be in touch shortly.

Dubai, United Arab Emirates

getintouch@magnify-co.com